This is where most pitch decks fall apart

Last week, we kicked off our 4-week series, The 5 Minute Deck Review, by talking about what happens in the first few minutes of reviewing a pitch deck. At this stage, the goal isn’t to decide whether to invest. It’s to decide whether you want to lean in and have a conversation.

This week, let’s talk about what happens next. Once you’ve decided to lean in, the next question is:

Is this actually a business?

This is where a lot of early investors get stuck. They like the idea. They like the founder. But they don’t quite know how to evaluate the opportunity.

And founders feel that. They’ll hear things like, “This is really interesting,” but nothing moves forward.

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