The 5-minute test every pitch deck goes through

Over the last few weeks, we've been talking about conversations. What they're for, how they work, how trust gets built inside them. This week, I want to go back to something that happens before the conversation even starts.

When I started angel investing, pitch decks stressed me out.

I didn't know what I was supposed to see. I assumed experienced angels were analyzing every slide in microscopic detail, catching things I was missing, following some process I hadn't been taught yet.

They're not.

After 14 investments and hundreds of conversations with angels, here's what I've learned: most people skim quickly and then decide whether to go deeper.

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