This is where investors start to believe

Last week, we talked about the Market + Business Model when evaluating a pitch deck, looking past whether it’s just an interesting idea to assess if it’ll actually hold up as a business.

This week, we’re in the middle of the deck. Three sections, all helping to answer the same question: Is this company real, and is it ready?

Competition

What’s the actual landscape?

If a founder says they have no competition, that’s a red flag. It means either no one is paying to solve this problem, or they haven’t done their homework. Competition validates the market.

What I want to see is whether they’ve framed the landscape from the customer’s perspective.

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