If investors like it but don’t move, this is probably why

A couple of weeks ago, I wrote about how many investor “no’s” are actually unresolved uncertainty rather than outright rejection. A lot of you wrote in about how helpful that was, so this week we’re going one level deeper: where does that uncertainty come from in the first place?

If investors keep saying, “This is really interesting…” but nothing actually moves forward, you don’t have an enthusiasm issue. You have a friction issue.

When I say friction, I don’t mean in the relationship. I talk to investors all the time who like both the founder and the idea but don’t invest because there’s friction in understanding.

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