Rethinking the “friends and family” round

What if no one in your circle has money to invest?

“Start with friends and family” assumes your friends and family have capital. That someone in your immediate circle writes angel checks or understands the startup world.

For a lot of founders, that’s just not their reality.

So they try to cope. They apply to every accelerator they can find, mass email investors, and send cold messages on LinkedIn hoping one will magically turn into a warm intro.

It’s exhausting. And isolating. You start to feel like you don’t belong in this world of “warm intros,” when really the system just wasn’t built for you.

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