Your ideal investor isn’t who you think

Last week, we talked about building relationships before you need anything. This week, I want to zoom in on one specific relationship worth thinking about differently: investor relationships. One of the most common mistakes I see founders make is defining their “ideal investor” like they’re building a customer persona.

☑️ Former operator

☑️ Writes $25–50k checks

☑️ Based in Boston or New York

☑️ Invests in B2B SaaS

That’s not wrong. It’s just so much more than that.

Finding your Ideal Investor Profile does not come from looking at their demographics or lists circulating on the internet. It comes from looking at behavior.

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