Your pitch works harder than you think

A couple of weeks ago, I wrote about how the job of your pitch isn’t to close, but to earn the next conversation. When I was writing it, I realized that was only one piece of the puzzle. Here’s the other:

Your pitch isn’t just a fundraising tool.

If you only use it when you’re raising money, you’re under-utilizing one of the most strategic assets in your company. A pitch is compressed clarity. And clarity compounds.

When most founders think about their pitch, they think about investors. Slides. Demo Day. A partner meeting. But your pitch is doing far more work than that. Or at least, it should be. Here are some other ways it helps:

1. Your pitch helps you hire.

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