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October 29, 2026

A PE firm wants to acquire Scroobious! 🙄

When every email sounds personal

Last week, I shared the real inside scoop about what seven years of building Scroobious has been like, including some lessons learned, like waiting too long to ask for help. This week is about the opposite of help: the messages that only pretend to offer it.

Do you ever get emails like the one below? The ones from Private Equity, family offices, or reps claiming they want to acquire your company or provide strategic financing? I get about 52 every day.

AI made fundraising a lot noisier. Writing an email that sounds personal used to take time, which naturally limited how many anyone could send. Now, anyone can write hundreds in a minute.

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