They asked if he’d whitelabel it. Two years later, the category hit $28B.

Last week, I talked about pattern recognition and how investors default to what is familiar because it feels safer, but that habit narrows who is seen as “fundable.” This week, I want to share a story that highlights how this manifests in lived experience.

Elijah Davis has been part of the Scroobious community since the very beginning and, I can honestly say, radiates positivity more than almost anyone else I know. He agreed to share his story with me to include in my book, Fundraising for The Rest of Us, and his honesty about what it's cost him to build in an industry that never quite knew where to put him puts his give-first ethos in an even brighter light.

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