January 8, 2026
Welcome to the New Scroobious Newsletter ✨
Why relationships are the hard skill of fundraising
I hope you had a wonderful holiday season!
As a reminder, this newsletter is now weekly and will be much more focused on practical skills around fundraising, angel investing, and relationship-building--the things I spend most of my time talking through in real conversations, not polished panels.
Which brings us to this week’s topic: why relationships are the hard skill of fundraising.
So much attention is given to the deck, the numbers, the pitch, the financials, the transactions. Those are usually framed as the "hard skills," while relationships get labeled as "soft."
Bullshit.
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