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December 12, 2025

Scroobious v3 Launch Notes, Vol.10

An inside view on how we’re building. Short, real, and straight from me.

Helping founders and investors build relationships that activate $1.2T in private wealth to fund innovation.

 

Happy Friday, friend!

The best thing happened at the ELEVENO Pickleball launch party last week.

I walked in and immediately spotted my friends Thyme Sullivan and Denielle Finkelstein—the co-founders of UNICORN in every stall. I had no idea they even knew Jodi Cullity, the founder of ELEVENO.

Turns out, they met her on Scroobious.

They saw her profile, felt that instant sense of connection, and reached out. Jodi had noticed UNICORN’s work at the US Open and invited them to stock every stall in her new pickleball destination at Patriot Place. They said yes immediately.

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