Pitch it Plan: Sections

Please complete the Pitch Deck Overview and Pitch Deck Basics modules first. This module goes in-depth into each pitch deck section.

Before you watch the videos, please download the market size calculator. Calculating a bottom-up market size is a daunting and challenging part of the pitch deck for founders. It is probably simpler than you think! This calculator explains market sizing in simple terms and gives you an easy process to follow to calculate your numbers. You will work in this calculator for the market size section of your pitch deck.

Submit your info below and you'll receive an email with the calculator.

Once you've worked through this module, you will submit your draft deck at the bottom of the page. Scroobious will provide you with a review to identify any gaps or areas that could use more attention before you start the Presentation module where you will craft your speaking notes and presentation. Your deck will likely still change a bit as you work through the presentation aspect, and that is completely fine! This review is to make sure you have a compelling narrative and all the key content areas are covered.

Once you receive your deck feedback from Scroobious and you address any concerns, you'll be ready to move onto crafting your Pitch Deck Presentation!

You will need to enter the password you received to watch the videos. Please contact us if you have not received the password.

A note on backup slides

Backup slides, or an appendix if you like, are incredibly useful. As you create your deck and iterate you will have slides you no longer want to include in the high-level pitch. Don't delete them.

Move them to a section at the end so you have them as backups during live presentations. When an investor asks a question, you can jump to the slide that addresses it and look super smart and prepared.

You've finished the Pitch Deck Sections!

Click the button to submit your pitch deck draft to Scroobious. We'll check it out and promptly get back to you with feedback. Don't worry; you can always change your deck! This checkpoint is to help make sure all the sections are in a good place before you spend time writing your speaking notes and filming your pitch video.

We recommend submitting a PowerPoint or Google Slides file so the reviewer can easily comment and make illustrative edits, but a PDF is fine too.

If you would like personalized help, please use the calendar below to schedule a 1:1 with Allison. Reasons to schedule a 1:1 can include:

  • Trouble defining a clear, central narrative.
  • Struggling to communicate how your solution directly addresses the problem you defined.
  • Want help uncovering a key message or emotional connection that will resonate with investors.
  • Coaching on how to confidently introduce yourself and command attention.
  • Cutting down on text and graphically supporting the "so what" of your slides.
  • Pitch practice with personalized, concrete, direct feedback.
  • PowerPoint mechanics and slide design.

I liked the honest feedback and how in-depth we went into understanding segments, competitive markets, and areas of focus. Every underrepresented founder should use this service!

Topaz Smith

Founder & CEO, En-Noble

I like Allison's direct and honest approach. Her feedback is tangible and significantly impacts how I will alter my pitch.

Dan Edlebeck

Co-Founder & CEO, Exidio